Central Station Marketing

Mobile Range Technologies in Texas

Phone: 940-286-5251

Mobile Range Technologies, LLC (MRT).
700 E Omega Henrietta, Texas

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Mobile Range Technologies – ROI Input Glossary

Plain‑English explanations for every input used in the MRT ROI Calculator.
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Input Item Explanation
Range Purchase Price The base cost of purchasing the mobile gun range unit.
Truck/Transport (if separate) Cost of a truck or transport vehicle if purchased separately to move the range.
Down Payment The initial cash payment toward the financed amount.
APR (annual) Annual percentage rate of interest applied to the financed balance.
Loan Term (months) Length of financing in months (e.g., 360 = 30 years).
Expected Service Life (years) How long the range is expected to remain in operation before replacement.
Apply Net Profit each month as extra principal If enabled, extra monthly profits are applied to accelerate loan payoff.
# of Lanes Number of shooting lanes inside the range.
Hours Open per Month Total operating hours the range is open each month.
Lane Fee (per hour) The hourly rate charged per lane.
Average Occupancy Average percentage of lane utilization; leave blank to use scenario occupancy values.
Scenario Occupancy Preset low, medium, or high utilization assumptions (e.g., 25%, 50%, 75%).
Members (count) Number of paying members enrolled at the range.
Member Share of Lane‑Hours Percentage of total lane time reserved/used by members.
Membership Price (monthly) Monthly subscription fee per member.
Membership Discount on Lane Fee Discounted lane fee for members (0% = no discount, 100% = lanes included).
Gun Rental Fee (per rental) Price charged per gun rental transaction.
Rentals per Lane‑Hour (base) Percentage of lane sessions where shooters rent a firearm.
Ammo Wholesale (per round) Cost to the range per round of ammunition.
Ammo Retail (per round) Price charged to customers per round of ammunition.
Rounds Sold per Lane‑Hour (base) Average number of rounds sold per lane‑hour.
Accessory Avg Basket per Shooter Average amount each shooter chooses to spend on optional retail purchases (e.g., ear/eye protection, range bags, apparel, cleaning kits, optics, holsters). This represents discretionary upsell revenue.
Training/Class Fee (per student) Fee charged per student enrolled in a training class.
Students per Month Number of students enrolled per month in training or classes.
Events/Parties Revenue per Month Estimated monthly revenue from hosting events or parties.
Consumables Retail (per lane‑hour) Retail value of baseline consumables used by shooters every session (e.g., targets provided, tape, pasters, cardboard). This is charged to clients, either as part of lane fees or per‑target charges.
Consumables Wholesale (per lane‑hour) Cost to the range for providing baseline consumables (targets, tape, backer boards, etc.). This represents the operator’s supply cost per lane‑hour.
Current Monthly Gun Sales Revenue from increased gun sales attributed to having a range (baseline uplift).
Insurance Monthly insurance premium to cover the range and liability.
Maintenance & Deep Cleaning (annual) Annual cost of repairs, maintenance, and deep cleaning of the range.
Staff Wages (per hour) Hourly wage rate for staff members.
Staff Hours per Month Total staff hours scheduled per month.
Staff Allocation to Range Ops Percentage of staff hours dedicated to monitoring range vs. retail or other duties.
Utilities per Operating Hour Utility cost (electricity, HVAC, etc.) per hour the range is open.
Marketing Budget Monthly spend for advertising and promotions.
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